The IPL or Indian Premier League takes place at reasonably fixed times of the year, which is in the months of April and May, every calendar year.
Accordingly, when it comes to IPL centered online content, it makes perfect sense that at least some of the basic content is already up and running, prior to commencement of the IPL.
After that, it is quintessential that regular updates are made to the content in question, particularly as the tournament progresses. Otherwise, there is every chance that your content will quickly be rendered stale - something completely undesirable to your ultimate goal of generating maximum traffic.
In any case, once the tournament or the season starts, you will have so many opportunities to develop a plethora of content centered around the IPL. If we take IPL 2012 or Season 5 of the Indian Premier League as an instance, the close matches which we have witnessed throughout the season themselves offer an excellent opportunity to develop brilliant content.
Also keep in mind the huge opportunity that the IPL offers as far as setting up a dedicated IPL blog is concerned. Remember the 'Fake IPL Player' of Season 2 in 2009? It went on to become one of the most popular blogs centered around the Indian Premier League, generating reasonably good hits even today.
At the same time, there are many other IPL blogs which have come up in the interim, many inspired by the success which was witnessed in the case of the 'Fake IPL Player' blog.
In this context, remember that you do not need to be a sports related business entity in order to develop content centered around the IPL. Cricket is a religion in India and therefore no matter what kind of business you may be in, if you develop good quality content centered around the IPL, you are assured of drawing traffic to it.
Coming back to the point about timing, we would suggest that you start creating a buzz about your content platform, whether it is a full fledged IPL website or an IPL blog, well before the season starts, ideally in the month of March. That way, by the time the IPL actually starts, you would notice that traffic to your platform would already have grown.
Also keep in mind the fact that the IPL sees players from nearly all the major cricketing nations. Therefore, make sure that you develop your content in such a way that it appeals to this entire audience and not just to say the local Indian community.
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